AI in the service of commercial performance

Actyve is a Belgian growth partner, based in Oupeye near Liege, combining artificial intelligence, marketing and sales. We build and run the advertising campaigns that capture demand, our AI engages every contact on WhatsApp, by email, on Messenger or on Instagram, qualifies them against your criteria, then books the meeting straight into your salespeople's calendars. Follow-up carries on over time and your CRM fills up without manual entry. We are neither an advertising agency nor a reseller of contact lists: we run the whole system end to end, and we are paid a commission on the business you sign.

We are paid a commission: it is triggered by business you actually sign, not by the time we spend on it. That is what forces us to take on only the cases we believe we can serve. The advertising budget remains yours and is billed to you directly by the platforms, with no mark-up from us. Terms are discussed in person, once your potential has been worked out with you.

The partnership is set out in an agreement, with a compliance note attached: record of processing activities, named processors, framed transfers. The leads generated are yours. They stay available in your interface and you can export them at any time, in the format of your choice, including the day you decide to stop.

Most of your time goes into onboarding: access, business context, your offers, your territory, then defining with your teams the qualification criteria, the tone to hold and the objections the AI will have to handle. That is when we ask the most of you, and the quality of what we build depends directly on it. After that, your job shifts: it is about showing up for the meetings. The system brings the lead to your salesperson's calendar, it does not sell in their place.

We do not give a typical timeframe. What we can describe is the sequence: onboarding, building the system, launch, then follow-up. Campaigns usually start on a test budget, raised gradually according to what they produce. From launch onwards, the dashboard shows activity in real time.

Our partners work in more than fifteen industries, including automotive, real estate, energy, renovation, insurance, construction and food supplements. But the label on your industry is not what decides: what counts is how your sales operation is organised and how many meetings it can absorb. That is what the audit looks at, and if it shows your profile does not match our criteria, we will tell you plainly.

It is an AI, and we say so rather than let anyone believe in a phantom salesperson. As soon as the lead arrives, it starts the conversation on WhatsApp, in your brand's tone and on the criteria set with your teams, then qualifies from the answers it gets. Your salespeople take over for the meeting. Our position on this, and what the European regulation on artificial intelligence requires, are set out on the page AI and transparency.

The record the AI fills in flows into the CRM you already use, HubSpot, Salesforce, Odoo and many others, rather than forcing another tool on you. Your leads stay in your Actyve interface in any case, whether you have a CRM or not. Your existing databases can also be activated: prospects who never converted, or your own customers you still have something to sell to.

Your leads are kept separate: they never serve another partner, nor us. As technical administrators of the platform, we have operational access to them. Our databases are hosted in the European Union; part of our processing and our AI model providers are based in the United States, framed by the European Commission's standard contractual clauses. The detail, provider by provider, is in our privacy policy.

No, and it would not be a good idea. The AI works upstream: it reaches out, qualifies, follows up over time and puts the meeting in the calendar. It signs nothing. Selling remains your team's job, with one difference: they spend their days on qualified meetings rather than chasing phone numbers. If your aim is to shrink your team, we are not the right people to talk to.

Records fill themselves in, statuses update, and leads left unanswered are flagged. Your dashboard shows what becomes of every meeting, salesperson by salesperson, without anyone having to produce a report. Distribution takes each person's workload and results into account. What we will not do is manage your team for you.

Building an acquisition team in-house means hiring, training, tooling up, then learning while paying for it: every company repeats the same mistakes at its own expense. An agency, for its part, is paid to deliver campaigns, whether they sell or not. We are neither: we arrive with a system already built and already running elsewhere, and what we earn depends on business signed. Our model only holds if your sales follow.

We promise no results, and we announce no number of meetings before your potential has been worked out with you. We do not sell in place of your salespeople and we do not take over how you run your business. Finally, we do not accept every case: each one goes before our management committee. If your company has no way of handling the meetings generated, the partnership does not hold, and we say so at the assessment stage.