AI built for sales performance

Actyve is a Belgian growth partner, based in Oupeye near Liège, that combines artificial intelligence, marketing and sales. We build and run the ad campaigns that capture demand. Our AI engages every contact on WhatsApp, by email, on Messenger or on Instagram, qualifies them against your criteria, then books the meeting straight into your salespeople's calendars. Follow-up continues over time, and your CRM fills itself in with no manual entry. We're neither an advertising agency nor a seller of contact lists: we run the whole system end to end, and we're paid a commission on the deals you sign. For what sets us apart from a seller of contact lists, see Buying leads.

We're paid on commission: it's triggered by the deals you actually sign, not by the time we spend. That's what forces us to only take on businesses we believe we can help. You cover the advertising budget, and the platforms bill you for it directly, with no mark-up from us. We talk the terms through with you once we've worked out your potential together.

The partnership is set out in an agreement, with a compliance note attached: record of processing activities, named processors, safeguarded transfers. The leads generated are yours. They stay available in your interface and you can export them at any time, in whatever format you choose, including on the day you decide to stop.

Most of your time goes into onboarding: access, business context, your offers, your territory, then working with your teams to define the qualification criteria, the tone to use and the objections the AI will need to handle. That's when we need you most, and the quality of what we build depends directly on it. After that, your role changes: it's about turning up to the meetings. The system brings the lead all the way to your salesperson's calendar. It doesn't do the selling for them.

We don't give a typical timeframe. What we can describe is the sequence: onboarding, building the system, launch, then follow-up. Campaigns usually start on a test budget, which is raised gradually based on the results they bring. From launch, the dashboard shows activity in real time.

Our partners work in more than fifteen sectors, including automotive, real estate, energy, renovation, insurance, construction and food supplements. But your sector isn't the deciding factor: what counts is how your sales operation is organised and how many meetings it can take on. That's what the audit looks at, and if it shows your profile doesn't match our criteria, we'll tell you straight.

It's an AI, and we say so rather than pass it off as a salesperson who doesn't exist. As soon as a lead comes in, it starts the conversation on WhatsApp, in your brand's tone and using the criteria agreed with your teams, then qualifies the lead from their answers. Your salespeople take over for the meeting. For our position on this, and what the EU AI Act requires, see AI and transparency.

The record the AI fills in flows into the CRM you already use (HubSpot, Salesforce, Odoo and many others), rather than forcing another tool on you. Your leads stay in your Actyve interface either way, with or without a CRM. Your existing databases can be put to work too: prospects who never converted, or your own customers you still have something to sell to.

Your leads are kept separate: they're never used for another partner, or for us. As the platform's technical administrators, we do have operational access to them. Our databases are hosted in the European Union. Some of our processing is carried out in the United States, and our AI model providers are based there too; both are covered by the European Commission's standard contractual clauses. The details, provider by provider, are in our privacy policy.

No, and it wouldn't be a good idea. The AI works upstream: it makes contact, qualifies, follows up over time and books the meeting into the calendar. It doesn't sign anything. Selling stays your salespeople's job. The difference is that they spend their days in qualified meetings instead of chasing phone numbers. If your goal is to shrink your team, we're not the right people to talk to.

Records fill themselves in, statuses update, and leads left unanswered are flagged. Your dashboard shows what happens to every meeting, salesperson by salesperson, without anyone having to write a report. Leads are also distributed based on each person's workload and results. What we won't do is manage your team for you.

Building an acquisition team in-house means hiring, training and equipping people, then learning the expensive way: every company repeats the same mistakes at its own cost. An agency gets paid to deliver campaigns, whether they sell or not. We're neither: we come with a system that's already built and already running elsewhere, and what we earn depends on closed sales. Our model only works if the sales come in. For a full comparison of the models, see Outsourced prospecting.

We don't promise any results, and we don't quote a number of meetings until we've worked out your potential with you. We don't sell in place of your salespeople, and we don't take over the way your company is organised. And we don't accept every application: each one goes before our management committee. If your company can't handle the meetings generated, the partnership won't work, and we tell you so at the assessment stage.